Advanced data analytics amidst the Cambrian Explosion of data
Advanced data analytics is set to drive the way we navigate this world of digital transformation. The Big Data explosion is comparable to the Cambrian Explosion, which resulted in the creation of all life on earth. Hal Varian, Chief Economist at Google in Think Quarterly pointed out that ‘between the dawn of civilisation and 2003,
New Opportunities In New Information Flows
With so many conversations going on in social networks and on blogs companies are having a hard time keeping up with the new information flows. Doing this will become key to using big data tools effectively, and marketing to your customers better than the competition. We have three experts in the changing nature of information
Innovation: Hotels with Rock and Roll
Robert Cook on choosing buildings with character
Social Media: broadcast vs. engagement
Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.
Social Media – Emerging trends by Louis Gray
Louis Gray on the emerging trends in social media.
Social Media ROI – Making profits from digital conversation flows
Keith Holdt, of Swiss Post Solutions discusses Social Media ROI
New Marketing: social media vs. traditional marketing
Stan Rapp of Enguage speaks about the new marketing methods vs. traditional marketing methods.
Technological culture – Digital lifestyle redefining hotel luxury
Michael Levie speaks about the new technological culture
Leading industry analyst: spend more on engaging video, less on print, advertising, PR
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
Latest video statistics: video rules OK
Most people understand/agree that video is a powerful communications medium. Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for