Focus on ROI makes marketing with yBC.tv a no brainer
Once people thought the world was flat. Today, in our part of the world at least, they’re struggling to put budget into online campaigns, despite evidence that they can really work. We sympathise. That’s why we’re guaranteeing positive ROI for all significant projects with yBC.tv clients. That means every yBC.tv client can be assured of
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ROI guarantee goes to the heart of the matter
Are you a marketer or business leader who’s sitting on the fence about social media? Engaged but not investing? I’ve got a challenge for you. What if yBC.tv were prepared to guarantee positive ROI for all significant editorial and 1:1 marketing campaigns you do with us? Would that help? At yBC.tv we’ve been having some
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Why social media marketing is the smart option
The internet is a game changer for many businesses, including yours. You know it, but do you believe it? Here are some stats to convince you digital media is a force you need to reckon with. Social media is now officially more popular than porn on the internet. Universal McCann study finds 33% of social
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Running an ecommerce site is a job in itself, but have you thought about how your customers find you?
You probably have an arsenal of data about where your customers go on the site, where they came from and what they were looking for? What does it all mean for your marketing strategy? We’d like to talk about it because we think you could sell more by reaching out more to customers online. If
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The best waiting room I’ve been in for ages
Just back from a meeting at Apple’s UK HQ and wishing I’d got their earlier. Not because they were waiting for me – just because they have the most amazing collection of gadgets to play with while you wait for your meeting to start. iPhones, iPads, video studios, music mixing desks – you name it
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Airlines: hopefully not up in a cloud of smoke
When ash covered Europe earlier this month, passengers and airlines turned to social media to communicate above the chaos. There were over 50 thousand tweets in just a few days, and that was just one social platform. Which just shows how mainstream social platforms have become. I’ve been talking to a European airline that wants
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What does engagement mean to you?
Not long ago, I was in London with 400 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
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The early bird catches the worm – whatever you do, wherever you are
New year, new frontiers. This week has been truly international – I’ve spoken to a British company that’s manufacturing some incredible technology in India, a major Chinese company and a business based on the US eastern seaboard. What do they have in common? They want to understand and track what’s happening with their brand and
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What does engagement mean to you?
Earlier this month, I was in London with 300 marketing professionals filming our client Alterian’s Engaging Times Summit. It’s all about how marketing is changing and Alterian had some leading speakers – including DM pioneer Stan Rapp and Will Whitehorn, president of Virgin Galactic. The interesting thing has been how different marketers interpret “engagement”. At
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Branson targets services in the pocket
Last week yBC’s mobile application experts covered the launch of Virgin Atlantic’s new iPhone application. Sir Richard Branson is set to create a direct line to the customer through the one thing they carry at all times. Mobile media usage will grow by a third in the next year so businesses need to have a
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