Leading industry analyst: spend more on engaging video, less on print, advertising, PR
There is certainly no lack of evidence and analysis which points to content and publishing, and particularly engaging video, as crucially important in the marketing mix in 2012. In fact, many commentators are saying that brands must “be a publisher” to stand out and even to grow, and that engaging video is key to this.
London’s greatest business event
yBC is delighted to have been announced as the official online media partner of the “greatest” business event to hit London in 2012. Taking place at the 02 Arena from 18-20 March 2012, Business 2012 is the brainchild of entrepreneur Vishal Mishal, a young entrepreneur with plenty of motivation and a track record in running
Star studded cast discusses how Artificial Intelligence can save the markets (and our jobs)
Once the stuff of science fiction, top experts like Dr Paul Hofmann believes that AI can help companies to be clever like Amazon or Apple – even if you only sell toothpaste
Latest video statistics: video rules OK
Most people understand/agree that video is a powerful communications medium. Over the last few years, various studies have highlighted the power of video, including the incredible fact that video is the most popular form of communication online with more people spending time watching videos than updating their social media profiles, blogging or anything else for
yBC teams up with leading London law firm Mishcon de Reya
Last week, yBC launched a series of new channels in conjunction with leading London law firm Mishcon de Reya, and the initial feedback from our partners and their key stakeholders is excellent. On Friday night we asked Mishcon de Reya’s business development director Elliot Moss for reaction, via his mobile phone, as he finished the
Double digit industry beating campaign results
We’re probably not as good as we should be at blowing our own trumpets – largely because we don’t have time to draw breath. Once again, we’ve achieved some incredible results for a client, and this time I’m taking the time to share the good news. In short, we ran two campaigns for our client.
It’s official: McKinsey finds web 2.0 pays off
A new report in McKinsey Quarterly finds networked enterprises perform better when it comes to market share gains, operating profits and market leadership. In The rise of the networked enterprise: Web 2.0 finds its payday, McKinsey finds: “statistically significant evidence that technology-enabled collaboration with external stakeholders helps organizations gain market share from the competition. They
A lesson in storytelling at What’s Next Wales
I am always on the lookout for compelling insights and information about social media, and last week in Wales I was in for a treat. It came in the form of a keynote by Trey Pennington, US social media expert and masterful professional speaker. The event was the What’s Next social media event in Cardiff
A fresh taste of BlackBerry
It’s five days since I got back from interviewing around 20 of Europe’s best BlackBerry app developers. Exciting is the only word I can think of to describe the ways they are putting BlackBerry to work – everything from mobile policing to e-government to production management. The people I spoke to were finalists in the
What’s holding London back?
If you ask Colin Stanbridge, CEO of the London Chamber of Commerce and Industry, immigration and infrastructure are two areas London needs to make changes if it is to remain a dominant capital. During our interview yesterday, Mr Stanbridge argued for another runway at Heathrow, high speed rail connections with Europe, and a relaxation of