Recreating Tomorrow, Today
Tomorrow Today is a global consultancy helping blue chips prepare for mega trends that are changing the world . For nearly ten years they have been thrilling audiences in more than fifty countries with their business-focused research and insights in to the future world of work. yBC was retained by Tomorrow Today to revamp their
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Integrated digital strategy for inmidtown
inmidtown is a Business Improvement District, representing 560 businesses in Bloomsbury, Holborn and St Giles, in the significant area between London’s West End and the City. One of the UK’s largest BIDs, it has earned a track record for delivering real value to its members. Midtown has been highlighted by the Mayor of London as
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Igniting Digital Networks for Sports Stars
World Cup winning managers. Rugby stars. Fighter pilots. Mountain climbers. Formula 1 racing bosses. Specialising in unforgettable events and relationship development strategies, ex Rugby Pro Harvey Thorneycroft brings together world class personalities – each delivering ideas and strategies to motivate business leaders to higher levels of performance. However Harvey’s was very much a real world
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Facebook video campaign delivers great ROI
When it emerged that the much-needed upgrade to Holborn Underground Station was in doubt earlier this year, inmidtown chose to use online video to educate users around the issues. Online video is an effective way to communicate a message that connects with users in a way that text or static images alone cannot. Placing a
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Digital video campaigns drive 64% YoY traffic growth
For many years we have delivered digital video campaigns for this B2b consultancy and measured the performance year on year. The dashboard below shows the traffic growth for the latest year (we have seen similar jumps over the proceeding years). The data is a powerful demonstration of the value of inbound marketing. By publishing engaging
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20+ websites for global consultancy
Horwath HTL’s previous website was clearly not delivering what their global network of offices needed, meaning that their marketing wasn’t always joined up and the brand message was inconsistent despite the hard work of the central marketing team. As James Chappell from Horwath HTL recalls “We also struggled to get to grips with managing multiple
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Allianz Global Investors works with our team to revamp website
When Allianz Global Investors decided it was time to revamp their web presence, they knew it would’t be a straightforward project. Allianz is a sizeable organisation with multiple divisions and a huge global footprint. Their web platform has been designed to cater for the entire business, but like all enterprise-level platforms there are restrictions and
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Schroders, Kames and Baillie Gifford all go high impact with Axis
During Q2 2017, three key fund groups have launched Axis to promote one of their funds. Schroders chose to promote their Income Maximiser fund, while Kames used Axis to promote their Diversified Monthly Income fund and Baillie Gifford used the Axis format to promote their Pacific Fund. Even in the early days of each campaign,
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Create a Content Marketing Ecosystem – the Brilliant Minds Story
Many companies want to be engaged content marketing, but they are really producing the same old “thought leadership” pieces where they tell stories about their own products. The 2017 Brilliant Minds Lord’s Showcase in London shows how to create truly strategic content marketing. Location: The Long Room, Lord’s Cricket, Ground Central London The 2017 Spring
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Reimagining Risk
In connection with Anderson Risk, yBC has developed a unique platform to allow sizeable businesses to conduct detailed risk analysis with high accuracy, for the first time ever. By mapping risk conversations taking place right across the business, our clients are able to work with professionals from Anderson Risk to identify issues in every corner
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