The following featured case studies explain how corporates use yBC’s digital content and research products to get the attention of the people who matter most to them. Hollywood approach delivers 20+ mins time on the page. Learn how 26 fund managers including HSBC, Allianz, Invesco, Schroders – grabbed the attention of hard to reach fund
read more
The following are yourBusinessChannel’s (“yBC”) standard terms of business. They cover all types of projects, including projects which comprise research, consultancy, platform design and build, support, content creation or media. Consequently some of the terms below may not apply to every project (for example terms, relating to “shoots” or “platform production” only apply to projects
read more
It’s been understood since the Mad Men heyday of brand advertising that if customers like and trust your brand, you will get more business. For decades, brands invested heavily in creative campaigns to delight, entertain, inspire – in order that they might become desirable, aspirational and popular. Digital appeared as an exciting shortcut to the
read more
Video is no longer the “secret weapon” of digital – the cat is well and truly out of the bag. But GOOD video (engaging, appropriate, relevant and well produced) is still surprisingly hard to come by. That’s why we now offer channel development strategy services to clients. As people are bombarded by more and more
read more
With a strong brand in Asia, Eastspring Investments wanted to raise awareness in Europe. Our team was selected to design and deliver an integrated campaign focussing on Eastspring’s Emerging Markets capabilities. Each of the elements of this campaign is outlined below. In-depth industry research The campaign started with in-depth research conducted by the Last Word
read more
When Natixis Investment Managers called the digital team in to help them launch a campaign around risk, it was clear that they really wanted to make a splash. They asked for something which would capture the attention of the market and help the business to clearly position its approach to investments. Immersive video at the
read more
Short and punchy videos produced to the highest broadcast TV standards, aiming to get attention, create excitement and achieve maximum engagement. These editorial lead videos use a combination of interview footage, graphics and animations to tell the viewers a story in an engaging and original way. A Hero Video can be produced as a standalone
read more
