yBC produces two animated Digital Leadership videos for CSC’s Leading Edge Forum. Today, CSC’s Leading Edge Forum is hosting another Executive Forum for business and IT leaders in London focusing on Digital Leadership in an era of disruptive change. To coincide with the Forum yBC produced two animated Digital Leadership videos which will be played
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yBC’s Mark Sinclair was invited to share online engagement strategies with a keen audience in Budapest last week. The presentation took place on the second day of a mining industry conference, which brought together hundreds of key executives from global mining companies, along with executives from some of the biggest consumers of the minerals they
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The way companies and professionals undertake business development and prospecting for new clients is changing. For those in a B2C environment there is a major technological and demographic shift to adapt to. When it comes to professionals, and those in a B2B environment, the way we go about business development is being transformed by the
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We hear so much about the digital disruption of sectors, industries and business models. The digital transformation even provided the catalyst for the Arab Spring, the biggest political upheaval in the middle mast in a generation. So why is retail so unaffected? We have interviewed some digital experts who expect the digital disruption to hit
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Guy Rigby, on the change from broadcast marketing to marketing which engages the audience.
Guy Rigby, Head of Entrepreneurs at Smith & Williamson, on digital impacting the foundations of business
You’re probably reading this post because you’re currently working towards becoming an Ecademy Digital Coach. As you possibly already know, yBC is an official partner of the Ecademy Digital School, and we’re thrilled to be providing the video content and video technology to the school. We’ll use this page to keep an up-to-date directory of
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As digital engagement specialists, we’re just a little bit more than excited to announce the launch of a new online channel to help organisations navigate the impacts of Covid-19. The world has certainly changed, almost overnight, and for many, the next few months and weeks are going to be very challenging. With these massive challenges
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Your prospects, customers and stakeholders don’t stop being sophisticated media consumers when they come to work. Indeed news outlets like BBC Business, the FT or Bloomberg set the expectation for engaging financial programming. Yet so much corporate content has failed to meet those expectations. This is partly because in the past, anything akin to large
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When Mark Sinclair arrived in sweltering Bangkok last October, he didn’t suspect that things could get even hotter – in the shape of an Energy Industry channel.
