Find out how to get prospects to binge on your digital content

For the last decade, we have been helping many of your peers in the UK, Europe and Asia to differentiate, cut through the noise and develop stronger relationships with their contacts, prospects and clients.  We bring expertise from work across many industries, combined with a close working knowledge of the dynamics of engagement to the
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New service launched to increase engagement despite Covid-19

In our new normal, all businesses will be heavily restricted with events and meetings. This will fundamentally change how organisations use content to build and maintain relationships. Research shows that episodic, multi-topic, binge-worthy content performs way better than other content types: think video series, mini-documentaries, podcasts, information bulletins, digital briefings…  These formats enable you to
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Another election won (and lost) via digital strategies

We’ve seen it before. First with Barack Obama, when his team leaned heavily on social media and digital platforms to create a surge of support which got him elected, and again for his second term in 2012. Then in subsequent campaigns both in the US and the UK in particular, including the Brexit referendum. And
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Digital Pitch

Sales people win and lose business on the back of their sales pitch.  Imagine if you could ensure that everyone in your sales force had the best possible pitch, supported by leading edge technology and platforms, and could deliver it consistently.  Imagine no more. Digital Pitch gives you a digital version of the best sales
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Storytelling and engagement

As people are bombarded by more and more information, it has become increasingly important that the content you produce engages them.  Our team has a range of engagement specialists encompassing strategy, digital design, storytelling and infographics.  We can work closely with you and your colleagues to define the most engaging way to ensure your content
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Igniting Digital Networks for Sports Stars

World Cup winning managers. Rugby stars. Fighter pilots. Mountain climbers. Formula 1 racing bosses. Specialising in unforgettable events and relationship development strategies, ex Rugby Pro Harvey Thorneycroft brings together world class personalities – each delivering ideas and strategies to motivate business leaders to higher levels of performance. However Harvey’s was very much a real world
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Digital White Papers

A new format combining various digital elements to create engaging a new, much more dynamic alternative to the out-dated white paper format.  With ever-increasing numbers of professionals absorbing business content via their smartphone it makes sense to upgrade your approach to white papers by digitising them.   Features: Multiple digital formats incorporated into one digital
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Igniting Digital Networks

World Cup winning managers. Fighter pilots. Mountain climbers. Formula 1 racing bosses. Harvey Thorneycroft Ltd has quite a stable of inspirational speakers. Specialising in unforgettable events and relationship development strategies, ex Rugby Pro Harvey Thorneycroft brings together world class personalities – each delivering ideas and strategies to motivate business leaders to higher levels of performance.
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Engagement platforms receive increased traffic

yBC reports significant improvement in traffic across engagement platforms for professional services client. yBC was able to demonstrate marked increases when a specialist professional services firm that it had been working with asked yBC to report back with the impact of work done to improve the firms engagement platforms. One of the key measures was traffic to the firm’s
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Digital conversations analysis at global summit in Berlin

yBC is joining a collection of expert speakers and business representatives at a global energy summit in Berlin early next week. yBC’s Mark Sinclair will be in Berlin to give a presentation on digital conversations and engagement to representatives from companies in the energy and resources sectors. Mark addressed a similar meeting last year, when he presented online engagement
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