Talking insights at BlackBerry Research in Motion conference
I’ve been invited to take the main stage at BlackBerry’s EMEA Alliance Summit in Berlin next month. I’ll be talking about business development, in particular how web-derived insights can help accelerate business results. Mobile app development and service delivery are competitive markets, and the value of mobility is extolled by some and questioned by others
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Off to Brussels and a brush with EU politics
Shortly I will be heading to Brussels to speak to some industry associations about social media monitoring. In some way the move into the lobbying arena will be a new one for yourBusinessChannel, but in others it’s very much business as usual. After all, what are industry associations but brands that need to understand what
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Connie Bensen, yBC’s reporter at Blogworld
This month the big news in social media marketing is Blogworld, the world’s largest social media conference, and it’s happening in Las Vegas over the next few days. For the many people who can’t make the event, the good news is that yourBusinessChannel has got its very own insider and she’ll be keeping us posted with all
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Resources for Ecademy Digital Coaches
You’re probably reading this post because you’re currently working towards becoming an Ecademy Digital Coach. As you possibly already know, yBC is an official partner of the Ecademy Digital School, and we’re thrilled to be providing the video content and video technology to the school. We’ll use this page to keep an up-to-date directory of
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The changing face of B2B marketing
I recently read a blog post that eloquently joined the dots on why social media matters for B2B marketers. What’s interesting about this post, as opposed to many that document how customers are flocking to social media, is that this traces how the marketing goalposts have shifted over the past ten years in response to
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Don’t forget technology
Content is critical, don’t get me wrong. But in order to get that compelling content to the right person, in the right format, in the right place at the right time, you also need technology. If you were head of marketing at huge corporation you’d be heading direct to Google or Apple or Microsoft to
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All social media is not created equal
If you follow the debate around social media, you’ll know there are a lot of gurus who argue passionately that “social” is the way to go. What intrigues me is the broad array of examples they use to make the case for “doing social media” – they are so diverse it’s comparable to advocating “doing
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Horses for courses
Recently we interviewed web marketing expert Jeff Molander. He has some strong views about “wasted” social media investment and over the course of the interview I realised why. Because he comes from a DM marketing background he expects actions to product measurable results. No wonder he thinks the advertising people who seek to engage via
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Alterian acquires Intrepid – share price goes up
Around 36 hours ago, our client Alterian Plc announced to the market that it had acquired Intrepid Inc (by the way, if you look at there homepage, I love that fish). In the meantime, there’s been plenty of buzz about the news on social networks, including of course Twitter and Facebook, as the news spread.
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Corporates and risky content
This week, I’m likely to interview Tim Washer, the comedian behind IBM’s Art of the Sale viral videos. This was a story line that cut alarmingly close to the bone, but which has paid off handsomely for IBM. I’ll be asking him about the whole experience because as we all know companies don’t like risk.
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